Are You A Brand Archaeologist?
What Thrift Stores Have To Do With Enterprise Brand Identity Efforts
I believe we need to take part of our brand identity work out of the conference room, out of deep SPSS analysis, away from focus groups, and into our local thrift stores for some ‘Brand Archaeology’.
Brand Archeology is a physical, visceral, and tactile brand identity exercise that expands our thinking beyond market research, Illustrator, and design meetings.
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