Are You A Brand Archaeologist?

September 29, 2011 at 10:50 am Leave a comment

What Thrift Stores Have To Do With Enterprise Brand Identity Efforts

I believe we need to take part of our brand identity work out of the conference room, out of deep SPSS analysis, away from focus groups, and into our local thrift stores for some ‘Brand Archaeology’.

Brand Archeology is a physical, visceral, and tactile brand identity exercise that expands our thinking beyond market research, Illustrator, and design meetings.

Read the full concept:

Brand Archaeology

Advertisements

Entry filed under: Uncategorized.

How TheLadders May Be Releasing Personally Identifiable Salary Information Campaign Consciousness Can Strengthen Your Brand

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


More Marketing Resources and Tools

Twitter | More Random Thoughts

Bookmark and Share

%d bloggers like this: