Celebrity Merchandising. Cash Cow or Brand Killer?

March 6, 2012 at 9:23 am Leave a comment

What happens to consumer perception when Rihanna is, quite literally, discounted?

I happened to stumble upon a Target end-cap dominated with Rihanna merchandise on an aggressive clearance. That event, coinciding with my recent reread of The 22 Immutable Laws of Marketing, led me to question the micro-effects of poor brand management.

Read the full post: Merchandising could be damaging celebrity brands


Entry filed under: Uncategorized.

How Rubber Ducks Can Help Prioritize Your Corporate Initiatives

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

More Marketing Resources and Tools

Twitter | More Random Thoughts

Bookmark and Share

%d bloggers like this: