Campaign Consciousness Can Strengthen Your Brand
Being a marketer I’m easily engaged and excited by unique, innovative marketing concepts. Show me an interesting, creative advertisement or promotion and one of those kid-in-an-unattended-candy-store smiles will come across my face.
Just recently I experienced such a promotion from the marketing and creative agency Hodgson/Meyers (www.hodgsonmeyers.com)…a promotional pitch in the form of a metal lunchbox.
In my opinion, however, there was one critical component missing.
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