Forget The Business Best Seller…Read A Rap Autobiography
Is it time to expand our reading lists beyond the world of the best selling business books?
I recently finished the autobiography of rapper Prodigy – one half of the iconic rap group Mobb Deep. An insightful book, Prodigy shares a rich blend of his life, career, and personal perspectives.I picked up the book out of personal interest. Surprisingly, however, I found an extremely powerful business lesson for marketers; a lesson superior to the platitudes we disappointingly find in many of today’s ‘best selling’ business books.
Read the Full Post:
Entry filed under: Uncategorized.