Forget The Business Best Seller…Read A Rap Autobiography

November 11, 2011 at 9:32 am Leave a comment

Is it time to expand our reading lists beyond the world of the best selling business books?

I recently finished the autobiography of rapper Prodigy – one half of the iconic rap group Mobb Deep.  An insightful book, Prodigy shares a rich blend of his life, career, and personal perspectives.I picked up the book out of personal interest.  Surprisingly, however, I found an extremely powerful business lesson for marketers; a lesson superior to the platitudes we disappointingly find in many of today’s ‘best selling’ business books.

Read the Full Post:
Marketing Lessons from Mobb Deep’s Prodigy 

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