Forget The Business Best Seller…Read A Rap Autobiography

Is it time to expand our reading lists beyond the world of the best selling business books?

I recently finished the autobiography of rapper Prodigy – one half of the iconic rap group Mobb Deep.  An insightful book, Prodigy shares a rich blend of his life, career, and personal perspectives.

I picked up the book out of personal interest.  Surprisingly, however, I found an extremely powerful business lesson for marketers; a lesson superior to the platitudes we disappointingly find in many of today’s ‘best selling’ business books.

Read the Full Post:

http://chewitt.posterous.com/marketing-lessons-from-rap-prodigy-mobb-deep

Advertisement